Penetration Pricing Examples. ... Apple uses a skimming pricing strategy, and has been able to establish a strong brand loyalty with its customers.

Example of price skimming pricing: Apple. Tech businesses are known to regularly adopt price skimming as they can use their patented, original technologies as their competitive advantage. One industry ...

Examples include household appliances, furnishings or computers. ... Skimming pricing means the product is priced very high in order to recoup the firm's investment before the novelty wears off.

Price Skimming Example . One of the most common examples of price skimming is the launch of Apple's iPhone. When Apple introduces a new iPhone model, it tends to set a high initial price to target ...

Often used by electronics builders such as Apple (AAPL-1.76%) and Sony (SONY-1.09%), price skimming is a simple but effective pricing strategy that boosts the overall profits for a new product.

Penetration pricing at work Returning to our grocery example, you can see penetration pricing at work right now within the organic and natural foods sector. That's a desirable market for any ...