Proven Skincare promises to help your skin woes with AI and a personalized quiz. One editor tried it out. Here are her ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.

These are the brands of food, electronics, cars and more that consumers believe positively impact society at large.

Full body deodorants are all the rage, and Olympic rowers, West End dancers, and I know the best one is from AKT London. You ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

From cleansers and moisturizers, to serums and exfoliants, there’s no shortage of skin care products on the market. But with the sheer number of products out there — not to mention the various ...

The highly anticipated Sephora Savings Event 2025 kicked off for Rouge members on Friday, bringing 20% off practically every ...

Savings Event is not only an excellent opportunity to refresh your beauty collection but also a chance to support Black-owned ...