Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns ...

Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize campaigns for better PPC performance. Imagine running campaigns that adjust bids ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.

Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ...

Google is discontinuing its Smart Campaigns offering and integrating ... signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents ...

The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a ...

Still, simply running ads isn’t enough. Without the right strategies, campaigns can waste money or miss opportunities.

Google Ads offers a variety of ad formats tailored to different campaign types and goals, including app, display, local, performance max, search, smart, shopping and video ads. These ads can ...