Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...