Every design choice that social media platforms make nudges users toward certain actions, values and emotional states.

In Ask an Influencer, Business of Home explores the creator economy. This week, we spoke with interior architect Alyssa ...

The Importance of Graphic Design in Social Media. Due to the rapid growth of social media, ... Elle Smith has been an advertising professional for more than 25 years.

As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year, a new Deloitte study found. Ad-Supported Streaming Tiers Gaining ...

Having overtaken paid search last year, social media is forecast to total $247.3bn (£198.1bn) in 2024, up 14.3% year-on-year. Meta alone is on track to surpass linear TV in global ad revenue by 2025.

As a professor of advertising, I have studied social media behavior for years.In late 2022, my colleague Eric Haley and I conducted three online studies on Americans ages 18 to 65 to test how ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick ...

Social media post - Millennial/Gen-Z style. Image Courtesy of Enrique Tovar using Dall-E. It is true that in the past, everything moved at a much slower pace.

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and ...

NPR's Ari Shapiro talks to Max Fisher, author of The Chaos Machine, about how social media companies leverage content that elicits anger and outrage to keep users engaged on their platforms.

In a recent Integral Ad Science study, three-quarters of media experts said they are concerned about declining consumer trust regarding social media advertising. Yet, that same survey revealed 90% of ...

X Social Media’s suit wants the court to stop X Corp. from using the “X” in its advertising and marketing materials and publish corrective advertising to address consumer confusion; X Social ...