If you clearly define the media guidelines in your social media style guide and implement them consistently, don't be surprised if you find your audience responding in the same voice and tone. That's ...

Here are some key components you should include in your social media style guide: 1. Engagement Style Choose an engagement style before moving on to the other components.

Brand style guides clearly state the creative, contextual and even emotional nuances of a brand, and when used by influencers they also distinguish their personal brands from their peers.

Anyone who has ever worked in corporate marketing, advertising or branding is more than familiar with a brand style guide. It's how we ensure that the brand is represented as intended through ...