Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Take the same bait off the lake and chuck in the bay and suddenly ... and around docks can score when quieter lures won’t. There are dozens of soft-plastic shrimp imitations on the market, and they’ll ...

These lures are quite expensive ... Derek Horner Selecting the best soft-plastic baits that everyone will agree on from the thousands of options that exist for each category is quite literally ...

The 5 best lures for catching northern pike—spoons, spinners, crankbaits, jerkbaits, and live suckers continue to dominate ...

The Gary Yamamoto Senko is known by virtually every bass angler out there as one of the best bass lures. There are many ... and for good reason. Yamamoto baits have a unique combination of salt ...