Standing at the gates of a candy factory, where the air smells sweet and tangy. Inside, the journey of Sour Patch Kids begins ...

The snacks giant said the brand broke its partnership, which included the sale of Sour Patch energy drinks, when it agreed to ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...