News
Citations: Sternthal, Brian, Lynn Phillips, RubyRoy Dholakia. 1979. The persuasive effects of source credibility: A situational analysis. Public Opinion Quarterly. (3 ...
A high-consensus message generates greater perceived credibility and advertising outcomes than a low-consensus message does, regardless of the source. Thus, a reputation for activism does not shield ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback