Take Nottingham Forest, for example — the fair market value of the club’s front-of-shirt sponsorship at the start of the season was £5.2m. Kaiyun Sports, the Asian betting firm, is reportedly ...

A new report from Nielsen highlights the growth drivers in the global sports sponsorship business, with soccer identified as ...

Manchester United have suffered a financial setback ahead of the 2025/26 season as global hotel giant Marriott International ...

Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, ...

Does Relo Metrics also measure sports sponsorships beyond TV? We also have a presence on social media. We license data from X to analyze its feed, for example. Our clients ask for engagement data from ...

The WNBA is a leading example ... makes her hopeful that sponsorship opportunities for Black LGBTQ+ female athletes also will continue to grow. “Women’s sports is now seen as a business ...

Makeup brands, hair-care startups and fertility clinics historically haven’t been associated with sports. Now they ... provider of USL Super League, for example, as the new professional ...

For example, eCheck casinos have gained prominence as they offer ... Fans remember casino brands better than any other sports sponsor, highlighting the effectiveness of these partnerships in building ...

The partnership continues to be a shining example of how corporate sponsorship can positively impact sports and local communities. For it’s impressive integration in the game, XXXX came in at ...

For example, Geico exited its Premier Partner ... while it is such an important time in our sport to recognize that sponsorship dollars are not flowing like they used to for sure," he told FOX ...