What to Say for a 30-Second Radio Advertising Spot. Radio advertising is a powerful way of reaching consumers in your local area or even on a national level.

Rethink the marketing rule that higher ad frequency and reminding consumers often - and across all channels - to make a purchase is the route to profits. New research shows this approach can drive ...

Here’s why CTV is a bright spot for sports—and for advertisers looking to win the next generation of viewers. 1. FAST channels are the next frontier in sports broadcasting. The next big shift? More ...

The latest Media Monitors Spot Ten reports are out for Cable and for national TV, and when it comes to MVPD-distributed ...

For the 27th consecutive year, USA TODAY'S Ad Meter's consumer panel of 6,703 voters rated the Super Bowl ads — 61 commercials that cost advertisers up to a record $4.5 million per 30-seconds of ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Unsurprisingly, pharma lobbying and other industry groups called out the Hims ad, as well. The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — ...