The 30-second advertising spot is precisely that – an advertisement that lasts for 30 seconds, booked to show at a specific time in a television commercial schedule.

In this era of Web pop-up ads, it might seem that marketers can't get more intrusive. Yet in this month's Out magazine, there's an ad for HIV drug Reyataz in which readers hear a phone ring, then a ...

Rethink the marketing rule that higher ad frequency and reminding consumers often - and across all channels - to make a purchase is the route to profits. New research shows this approach can drive ...

The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the ...

Spot Runner manages each account by securing the ad buy, placing and tracking the ads, and analyzing viewership and demographic information. All of it is available online - a simple mouse click away.

Much has been said about how the fracturing pay-TV environment has negatively affected regional sports networks (think: declining subscriber counts, carriage disputes, struggles over subscription ...

Here’s why CTV is a bright spot for sports—and for advertisers looking to win the next generation of viewers. 1. FAST channels are the next frontier in sports broadcasting. The next big shift? More ...

Analysts agree: advertisers' need to capture elusive teens means in-game advertising will be big--but the infrastructure needs work before mainstream marketers will come on board.

Spot.us founder David Cohn has generated about $65,000 with an approach that remains true to his main focus — user-funded journalism — at the same time it broadens the pool of payers for news ...

How the “Daisy” Ad Changed Everything About Political Advertising Since the famous television spot ran in 1964, advertising agencies have sold presidential candidates as if they were cars or soap ...