Marketing News & Strategy Spotify is laying off 17% of its workforce, its third wave of cuts this year. Roughly 1,500 jobs are being eliminated. Published on December 04, 2023. Gift Article ...

Marketing News & Strategy Spotify's 2022 Wrapped includes word search murals, trivia and your listening personality. The audio platform aims to be more interactive and playful in end-of-year campaign.

Spotify is making a bold play for the attention of YouTube’s top video creators, aiming to transform the platform into more ...

The success of “Spotify wrapped” is not hidden from anyone. It’s become a hot topic on social media as well. While it is an effective and viral marketing tool for Spotify. For users ...

Source: Spotify via Hill+Knowlton Strategies. Two months later, Spotify Island launched on online game platform Roblox, a major project for the brand and an initiative born in the new product ...

Spotify knows something is wrong with its podcast strategy — and these past few weeks have proved it. The company’s missteps reveal how fundamentally different the formula of success is in ...

In short, Spotify’s strategy is working, but it is operating in a market where competitors can afford to play a different game. Conclusion. Still, the opportunities outweigh the risks at this point.

The Paramount-owned broadcaster has inked what it believes is a world-first deal to stream evening bulletins minutes after ...

Spotify reports it has made “significant” investments in its Ads API that will enable it to bring Spotify Ads Manager capabilities to over 50 new markets down the line. On the measurement front, the ...