In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven ...

Spotify’s competitors, and even companies like Duolingo and Hulu, ... Marketing firm MoEngage found that Spotify’s 2020 Wrapped campaign led to a 21% increase in app downloads that December.

Spotify on Tuesday introduced a new set of tools for authors and publishers distributing their audiobooks on its platform with the launch of Spotify for Authors. Similar to its existing efforts ...

Here’s what a brand’s Spotify Wrapped posts (or lack thereof) might say about how it approach reactive social marketing: The ‘Gen Z Admin’ Brands Brands that give their TikTok logins to ...

Max J. Pachali et al, What Drives Demand for Playlists on Spotify?, Marketing Science (2024). DOI: 10.1287/mksc.2022.0273. Provided by Institute for Operations Research and the Management Sciences.

Spotify is introducing a suite of new tools, as the audio giant makes a larger commitment to its advertising business.. The new tools include the ability for advertisers in the U.S. to use ...

Each year the leading streaming platform Spotify releases Wrapped – a personalised end of year retrospective. Spotify describes Wrapped as, “Where Spotify listeners get a deep dive into their most ...

Spotify's quarterly gross profit topped 1 billion euros ($1.1 billion) for the first time after it reined in marketing spending, although that meant the music streaming giant missed its forecast ...

Spotify’s ‘2024 Podcast Trends Tour’ launched a couple of weeks back, with a lot of data telling one story: podcast advertising is big business, and still going.

How Spotify reorganised its marketing team to enable more ‘nimble’ creativity. Since restructuring in February, Spotify has been able to roll out almost weekly initiatives across its 10 key markets, ...

Spotify on Tuesday introduced a new set of tools for authors and publishers distributing their audiobooks on its platform with the launch of Spotify for Authors. Similar to its existing efforts ...