The St. Louis Blues dropped their new logo, which took inspiration from their original look in the NHL, on Tuesday.

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in ...

After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ...

The St. Louis Blues announced on June 24 an update to the logo and new jerseys that will be worn in the upcoming season.

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

In addition to the new Note logo, the color scheme of the jerseys will also be updated and will be more in tune with the ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...