Data analytics is helping retailers understand their customers more deeply, act in real time and create shopping experiences ...

However, handling and storing the personal data of thousands of customers puts e-commerce companies in a vulnerable position. It’s not enough to have appealing goods or great service ...

In a meeting with 25 major e-commerce players ... authority and placing restrictions on cross-border data flows. The bill mandates storing one serving copy of all personal data within India.

and storing it abroad. Nikhil Narendran, Partner at Trilegal, said that broadly, the three highlights of the draft policy are: regulation on cross border data flow for ecommerce companies ...

It added that local storage of data will be made mandatory in these fields. “The focus is more on the promotion of ecommerce as we have tried to distance ourselves from data localisation ...