In the matrix, you’ll put the funnel-focused solutions to the audience’s pain points in the corresponding Solution cell. From that solution, you’ll create a content topic idea that ...

“Often, the top of the funnel can be bought ... “For example, if most of your customers are churning out, your retention matrix will be lower. However, for me, the real MoFu of social media ...

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.