If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience ...

Choosing the right name for a business or startup is one of the most critical branding decisions entrepreneurs make.

Remember, your brand’s name is more than a label—it’s the cornerstone of your business identity. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Launching a new business is an exciting adventure, but amid the thrill of innovation, one crucial decision can make or break your brand's success: choosing the perfect name.

The answer is to start with the foundation. Creating a strong base will help you create a company that’s geared for growth—and able to withstand the challenges that come next.

1. Consider TLD. There are two components of a strong domain name: the name itself (known as the second level domain, or SLD), which should ideally be an extract match for your business name, and ...