For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to ...

Murphy noted that there are two key drivers for successful beacon marketing: Relevance and value. “Every in-store mobile experience that is delivered to a shopper must be relevant to the interests and ...

By 2015, a majority of leading brands will have launched simple iBeacon messaging campaigns that provide customers with offers or coupons based on their in-store beacon location (similar to today ...

Amazon, one of the world’s most influential companies, continues to grow its presence across various industries in 2024. Known for its dominance in e-commerce, cloud computing, and digital ...

This Gadget Could Revolutionize the In-Store Experience It’s been massively successful so far–and you can expect it to start taking over stores by next year.

Listen to this article Herndon-based Fortune 500 company Beacon Roofing Supply is in discussions to be acquired by Connecticut software and tech services company QXO in a deal valued at about $11 ...

Mobile coupon application RetailMeNot is partnering with Swirl to create in-store beacon-powered promotions as well as implement features and deals that take place while the consumer is shopping ...

Race founder Joan Benoit Samuelson and race director Dave McGillivray have helped to make the Cape Elizabeth 10K one of the premier road races in America.

At the heart of InspireNOLA Charter Schools’ success, is a mission that stretches far beyond the classroom walls.

Beacons of hope: Emergency devices are key to a successful trip on the water, says USCG U.S. Coast Guard said proper safety precautions and equipment can be crucial ahead of Memorial Day weekend.

Those beacons have a direct line to the U.S. Coast Guard's onshore and offshore rescue facilities. Ross said that device can make all the difference when trying to locate a boat in distress.