LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

Priscilla Thompson talks to the toy company CEO behind Little Tikes, Bratz, and LOL Surprise dolls who is struggling to ensure his products make it to store shelves in time for Christmas. IE 11 is ...

If your kids have LOL Surprise dolls on their holiday gift lists, get ready to celebrate, because today only, Amazon has amazing deals — over 50 percent off! — on LOL Surprise dolls and some ...

Retail sales of the LOL Surprise franchise, which also includes revenue from licensed products, topped $4 billion last year and are expected to expand to $5 billion in 2019.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.