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Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
which owns five brands). 2. Ownership in every right When Swatch was established in response to the 1980s quartz crisis, its brands had several contemporaries, many of whom had been in the ...
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Swatch’s Most Overlooked Brand Just Dropped an Affordable Royal Oak Alternative
Add in the fact that it is powered by a Mido-branded automatic movement produced by fellow Swatch Group brand ETA, the gold standard of watch movements, and the $1,340 price tag starts to look like an ...