Swatch’s all-new BIG BOLD IRONY timepieces are now available to shop on the brand’s webstore for $195 USD. Take a look at the collection in the gallery above. Elsewhere in watches, ...

Though everything is a tad more casual in the summertime, there are still plenty of opportunities to wear a dress watch. And though there are tons of excellent options out there commanding lofty ...

The Year of the Snake Big Bold Biosourced and Skin Irony exemplify what Swatch does best. You’re getting a water resistant Swiss watch for well under £200 (the Big Bold Ceramic retails for £ ...

In August, Swatch announced the Sistem51 Irony, a new version of the original Sistem51 launched in Baselworld in 2013, now complete with a stainless steel case in lieu of plastic. While that original ...