SIEGEL: At the time, Carolyn Davidson had no idea how much to charge for The Swoosh. Her assignment had been to come up with a logo for the running shoes ... there is one person who is not ...

Fifty years after the birth of Nike, it's impossible to imagine the running world without it. From record-breaking shoes to Olympic kit, via running crews and online ads, the swoosh is everywhere.

Not so with these three deals from our friends over at Nike. And these three buys are so good that it would be hard to ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

Soon, even runners under contract with competitor tore off the Swoosh logo and began wearing high performance shoe. Today, adidas continues to release innovative running shoes like the Energy ...

Whether you are a life-long Nike enthusiast with a closet full of Air Force 1s, an occasional buyer who swears by their long-distance running leggings ... Nike’s iconic swoosh logo is one ...

As many logos as possible, of course. Whether it’s the Three Stripes from adidas, a big New Balance “N”, or the Nike Swoosh ... the best shoe for actually running in, the Air Max 95 is ...

For many, a brand is synonymous with a logo ... up those running shoes at the crack of dawn; that moment when you find yourself personally advocating “Just Do It.” Wearing the swoosh is ...

A logo can make people fall in love with a brand ... by shifting the licensing rights to its trademarks, including the swoosh logo, to a Bermuda-based shell company. Clearly, the athletic brand ...

These vortices, also known as the McLaren swoosh, were also used on the top of the McLaren car's side pods. Additionally, the new logo didn't have any background color, unlike its predecessors ...

Some logos, such as the Nike "Swoosh," become so recognizable that people see them and understand the meaning of the brand just from the logo. While achieving that level of iconic status is ...