Ancient archetypes—Heroes, Warriors, and Martyrs—may be biologically imprinted in our DNA. Science, psychology, and epigenetics reveal the roots of human behavior.

The notions of introversion and extroversion, for example, ... But of course Jung did, as well as such concepts as universal symbolic archetypes underlying myth, ...

Brand archetypes are universally recognized characters or symbols that carry specific traits, values, and stories. In the world of branding, they become these mighty instruments that help shape a ...

By exploring the mythological archetypes and symbolism present in tarot cards, we uncover a treasure trove of wisdom that speaks to the timeless truths and eternal mysteries of existence.

(Medical Xpress)—Dream images could provide insights into people's mental health problems and may help with their treatment, according to a psychology researcher from the University of Adelaide.

STACY HASSEN, PHD is the Curator of ARAS, The Archive for Research in Archetypal Symbolism, in San Francisco - an archive drawing from C. G. Jung’s work on the archetypes and the collective ...