Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired Heuer, forming TAG Heuer, and then took ...

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up ...

the Swiss watch giant has released a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. The watch is designed to embody the mutual values shared by TAG Heuer and the Red ...