Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired Heuer, forming TAG Heuer, and then took ...

the Swiss watch giant has released a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. The watch is designed to embody the mutual values shared by TAG Heuer and the Red ...

TAG Heuer will become the Official Partner and first-ever Official Timekeeper of the all-female F1 Academy in 2025, highlighting a commitment to gender equality in motorsports. This partnership is ...