New York Times bestselling author Jonah Berger's new book "The Catalyst" builds a compelling case for the idea that most of what we believe about persuasion is wrong.

Jonah Berger, the author of The Catalyst, How to Change Anyone's Mind, says removing barriers is the key to a catalyst mindset. "When asked how to change someone's mind, ...

Jonah Berger, innovation and disruption expert, ... We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.

Jonah Berger is a professor at the University of Pennsylvania’s Wharton School of Business who studies the kinds of irrational behaviors that drive human civilization. In the past, he has ...