The CMA Announces Jonah Berger, New Vancouver Event, and More, as Part of CMA Marketing Week 2025. ... We are the catalyst to help Canada’s marketers thrive today, ...

New York Times bestselling author Jonah Berger's new book "The Catalyst" builds a compelling case for the idea that most of what we believe about persuasion is wrong.

Jonah Berger, innovation and disruption expert, ... We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.

TORONTO, March 20, 2025--Today, the Canadian Marketing Association (CMA) announces its second national CMA Marketing Week, which will take place from May 5-9, 2025. This year’s agenda features a ...

Jonah Berger is a professor at the University of Pennsylvania’s Wharton School of Business who studies the kinds of irrational behaviors that drive human civilization. In the past, he has ...