Within its pages, she describes how Durant would often doodle potential designs for the logo at the dinner table. She believed that among those designs was the famous bowtie emblem that we know today.

Some 2023 Chevy Colorado owners are reporting on social media that the grille-mounted Bow Tie logo of their trucks is falling off unexpectedly, though others are reporting the badge is firmly ...

The Coalettes logo was a slanted bowtie, similar to the eventual Chevrolet logo. Yet another popular myth states that the logo was a stylized version of the Swiss flag, Louis Chevrolet ...

To mark the 100th anniversary of Chevy’s logo this year, the car company has created this graphic charting the evolution of the iconic bowtie. But did you know that the origins of the slanted ...

Durant first introduced the signature bowtie in 1913, on the 1914 model-year H-2 Royal Mail and the H-4 Baby Grand, centered at the front of both models, the logo has retained its shape through ...

According to a patent discovered by Car and Driver, Chevrolet is toying with the idea of producing a brake rotor with the Chevy bowtie logo drilled into it. The patent application "relates to a ...