The long-established Rule of 7 tells marketers how they might maintain contact and visibility with clients to earn their trust and business. When it comes to target marketing, persistence pays off.

Business-to-business (B2B ... least something that’ll grab your prospect’s attention over coffee. The Rule of Seven helps you look beyond a singular piece of content to understand how ...

This makes converting B2B customers much harder. It’s also why the ‘rule of seven’ is your friend. The rule of seven quite simply states that it takes an average of seven interactions with your brand ...