Unlike most memes, which are picture based, "Thug Life" uses YouTube videos that feature (1) a wild twist and (2) classic rap music—the things you already can't get enough of on the Internet.

Adidas has created its own riff on the popular ‘Thug Life’ Vine meme as part of a social-driven campaign that will bring rising Premier League star Dele Alli to the fore of its marketing for ...