EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds
Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...
Music Ally17h
Report: TikTok’s US ad business is suffering due to uncertainty
Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.
TikTok tries to sway DC with ad blitz
The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, blanketing Metro stations with ads to remind policymakers of its ...
About our TikTok Trends Tracker—showing brands what’s viral and how they can engage
Ad Age is rounding up all the hottest social media trends with our new tracker powered by Influential, available only to All ...
Marketing Dive7d
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.