Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, blanketing Metro stations with ads to remind policymakers of its ...

Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

Ad Age is rounding up all the hottest social media trends with our new tracker powered by Influential, available only to All ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.