Now as far as the golf ball is concerned, Titleist has streamlined and improved their process with a new golf ball fitting app so golfers have one less thing to worry about. Just like with any ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness ...

Ball fitting is tricky. Mostly because a golf ball has to serve so many different purposes whether it being smashed by a driver, finessed with an iron or spun by a wedge. It’s why web-based and ...

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

When it comes to golf equipment, I have seen it all ... a reaction to a facility like this was when I visited the Titleist ball plant in 2019. Titleist has a sneaky way of taking cool performance ...