In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

On top of that, Titleist engineers know that making a better AVX isn’t simply turning up the volume, as it were, on the most played ball in golf. “Once you put all the golfer needs first ...

Get the most popular ball on the PGA Tour at a discount Save on Titleist golf balls Scottie Scheffler's golf ball of choice is one sale. Honestly, do we need to say anything else? If you don't ...

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why.

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company's status firmly at the top of the golf ball world.

The Deep Dive: Around the offices in Fairhaven, Massachusetts, Titleist golf ball engineers and designers have a saying: “A ball has to earn the script.” That script refers to the flowing ...