According to data from QS Supplies, Americans use an average of 141 rolls per year. Soon, they may be paying more for rolls.

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Woman with shopping tote bag on arm stacking three toilet paper rolls on dining table - Recep-bg/Getty Images ...

Do you realize that toilet paper has not changed in my lifetime?” the character George Costanza said in an episode of ...

The whole industry is so old-fashioned. No one has disrupted it, and it’s something we do all day long… [Traditional brands] ...

and well-known brands such as Andrex, Cushelle and Nicky. To find the best toilet paper, each roll was assessed and measured for comfort, strength, how well it absorbs water and how easily the toilet ...