Fair to say, I wouldn’t have predicted that the most interesting marketing strategy I’ve come across this week would be for pillows. But Happy Soldiers’ work for Tontine was beginning to ...

Even though Tontine, Australia's biggest pillow manufacturer, had over 50% share of the pillow market they had a dual problem. Their category was stagnant and retailer own label was taking ...

Mycologia, the Australian research company that conducted the research for Tontine, found that pillows older than five years had twice as much mould in them when compared to pillows less than two ...

Three months later, in early 2002, Tontine lost one of its biggest house-brand supply contracts with a leading retailer. That meant 650,000 pillows had to come off the production schedule ...