The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an early affiliation with the famous taxi concern Yellow Cab, the trucking ... The Yellow logo’s ...

Prime Inc., a nearly 50-year-old trucking company based in Missouri, filed a lawsuit against Amazon earlier this month, alleging that the growing network of trucks sporting the Amazon Prime logo ...

The trucking company said that it has built up “substantial and valuable goodwill” with its Prime name and logo since at least 1980, according to the report. Meanwhile, Amazon was founded ...