True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...

Twenty years and two bankruptcies later, True Religion and its ads look very different. The brand’s jeans still feature the thick stitching and horseshoe logo that made it famous, but cost much less ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...

True Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas ...