Cathy Chaplin is a senior editor at Eater LA, a James Beard Award–nominated journalist, and the author of Food Lovers’ Guide to Los Angeles. Popular Vietnamese coffee shop Trung Nguyên Legend ...

CEO of Trung Nguyen Coffee put in an unannounced appearance and asked company staff to ‘revolutionize’ themselves. The CEO of Vietnam’s top coffee brand, Trung Nguyen, put in a surprise appearance at ...

Coffee cultivation ... Dang Le Nguyen Vu believed high-quality Vietnamese gourmet coffees could be produced and sold profitably. So, in the mid-1990s, he launched Trung Nguyên, a coffee ...

Trung Nguyen Group Corp., Vietnam’s biggest coffee retailer, wants to buy bean roasters in the U.S. and open shops in Seattle, New York and Boston this year, just after Starbucks Corp. debuted ...

They are not selling coffee, they are selling coffee-flavored water with sugar in it," he said. Trung Nguyen also runs Vietnam's biggest chain of coffee houses, and Vu has his pitch ready for the ...

They are not selling coffee, they are selling coffee-flavoured water with sugar in it," he said. Trung Nguyen also runs Vietnam's biggest chain of coffee houses, and Mr. Vu has his pitch ready for ...