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Twitch’s decision to remove ad-free viewing could be a part of its bigger plan to woo creators to its service. The company has been in the news as of late for having YouTube-esque ambitions.

Twitch Prime has given away free loot before as part of various game partnerships. Previous drops have included Overwatch, Call of Duty: WW2 and Paladins. Twitch is also currently pushing ...

But frankly, no one likes ads, and so the company is rolling out a new premium tier, called Twitch Turbo, which will provide ad-free viewing, as well as a few other features, for $8.99 a month.