Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

The new Twix logo is a nostalgic treat. ... (left or right Twix) to one of having it all,” said Rankin Carroll, chief brand officer at Mars Snacking, in a press release.

We’ve written before at HuffPost UK about how the name “Twix” is a clever portmanteau. It stands for “twin sticks” (not “twin biscuit sticks,” as some people thought). In fact, the “twin sticks” ...