SAN FRANCISCO--(BUSINESS WIRE)--Instacart (Nasdaq: CART) and Uber Technologies, Inc. (NYSE: UBER) today announced a strategic partnership to bring Uber Eats restaurant delivery to Instacart customers.

Instacart is expanding into restaurant delivery with the help of Uber Eats. Uber will power the back end of the transaction in Instacart’s app. No price changes are expected from this deal.

Uber Eats also competes with Instacart in grocery delivery, though it is a smaller player. In the three months through March, DoorDash posted record revenue but a bigger-than-expected loss.

Uber Advertising will add enhancements like a shoppable display format through the Instacart Carrot Ads solution on Uber Eats for applicable CPG advertisers as soon as the second half of 2025. "We ...

Dive Brief: Uber will integrate Instacart’s Carrot Ads platform into its own advertising system in the U.S. in a bid to provide a range of capabilities across its Uber Eats offering for CPG ...