Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between ...

Downy Ultra Cool Cotton Liquid Fabric Conditioner (Fabric Softener), 150 Loads 111 fl oz (Package may vary) Procter & Gamble 26508 ratings ...

New Ultra Downy April Fresh fabric softener now will provide a whole week of motion-activated freshness in just one wash, P&G said. In addition to the enhanced Ultra Downy April Fresh, ...

A single 20-ounce bottle of Laundry Sauce's fabric softener costs $25, which, according to the label, is only enough for 20 loads of laundry. That's an astonishing $1.25 per wash!

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Thanks to Ultra Downy's dye- and perfume-free formula, those with sensitive skin can still get the softening and fabric protection benefits of a liquid softener without the fear of irritation or ...