When market signals are mixed and budgets are on the line, brands need more than just data – they need a plan. Leaders from ...

It's obvious when a dog has been poorly trained. It doesn't respond properly to commands. It pushes boundaries and behaves unpredictably. The same is true with a poorly trained artificial intelligence ...

The second module examines two approaches to deal with uncertainty as part of strategy formulation and performance measurement. The first focuses on how organisations can exploit large datasets to ...