Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...

The Undefeated x Air Jordan 4 was a milestone moment in sneaker culture and was the first-ever Jordan Brand collaboration.

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

says the court at T-Mobile Center in Kansas City takes inspiration from Undefeated's "iconic 5-strike logo." The court, which is covered in Xs and Is, decorates the hardwood with the number 12 in ...

Undefeated's "Five Strike" logo is embroidered on the tongue and an additional "UNDFTD" tag appears by the collar. A firm release date for the next Undefeated x Nike Air Spiridon collabs has yet ...

For my money, the greatest retro Jordan to rock with camouflage is the Undefeated x Air Jordan 4 OG, and ladies and gentlemen, it’s coming back. Most of my ...

when Nike stamped the Undefeated “five strike” tally logo on the heel of two sets of Nike Dunk Highs. Reps for Undefeated declined to comment on the Spiridon’s release date, but sources tell ...