“We want to make sure that Under Armour isn’t just selling a brand on a T-shirt. It’s not just a logo. It needs to be more.” Although Under Armour is right to “undertake a reset ...

Under Armour Inc. reported sales that topped Wall Street expectations, boosting the comeback bid of the sports gear brand.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Under Armour claims to have made “substantial progress” in reshaping its brand narrative under the leadership of brand president Eric Liedtke, who joined from Adidas last August. The sports apparel ...

In its announcement Tuesday, the brand did not disclose the value ... The agreement lets Under Armour display logos on on-field footwear and gloves and gives it access to NFL media platforms ...