Unicorn companies were so-named a few years ago because it was exceedingly rare for a tech startup in private hands to be worth as much as $1 billion. But now there are 102 "unicorn" companies.

It relied on a classical startup growth hacking principle of optimised performance marketing focused on customer acquisition to scale and grow. We’re long-term subscribers to WARC and it’s a tool we ...

Not every tech startup can hit a $72 billion valuation like Uber, but the club of startups valued at $1 billion or more is getting bigger. Members of this coveted group are known as "unicorns." ...