But otherwise, I think it's going to go on and on and continue to grow." Whether the market for MAGA merch remains robust "all depends on Trump's success at governing," according to Schier.

This article is part three in a series by chief reporter Robert Mendick and photographer Julian Simmonds, who are on a road ...

Comedian Marlon Wayans has once again ignited controversy online with his “Make America Laugh Again” hats, a provocative ...

Menswear influencer Derek Guy is unimpressed by what tech barons and the MAGA rank and file wore this weekend. “To be frank,” ...

My years of experience writing about the MAGA movement make me a uniquely qualified gift-idea generator, perfect for those who want to step outside the normal realm of basic Trump-themed merch.

From customised outfits and unique Trump merch to long queues and watch parties, we spoke to some of the thousands of people ...