Pitfalls of forgetting engagement The development process is just that: developing both the code and how users will interact and use your app. Thinking about engagement as an afterthought is a ...

The Rise Of In-App Social Mini-Games. The idea of integrating games into messaging or social media apps is what "in-app games" means today and started gaining popularity around the mid-2010s.

Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention all the more important. Retail apps that implement a successful user retention strategy ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

Another way XR helps with user engagement is through visualization. There are obvious use cases on the customer’s end, such as apps that allow users to see what a piece of furniture or paint ...